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Below The Crime: Crime Analytics SaaS That Hit £200K ARR by Solving Public Sector Procurement

Public sector procurement compliance unlocked £200K ARR

Client: Below The Crime
Below The Crime: Crime Analytics SaaS That Hit £200K ARR by Solving Public Sector Procurement

The Challenge

What Below The Crime Was Facing

Below The Crime provided crime pattern analytics to police forces and local authorities on a subscription basis. The product had strong pilot results but struggled to convert pilots to paid contracts because public sector procurement required GDPR data processing agreements, UK government security standards compliance (Cyber Essentials Plus), and annual billing aligned to fiscal-year budget cycles rather than calendar months. Standard Stripe monthly billing was incompatible with how public sector finance teams operated.

The Solution

What We Built

We built a procurement-ready billing and contracting layer: annual invoices aligned to UK government fiscal years (April start), purchase order reference fields in the payment flow, a GDPR data processing agreement self-service portal, and automated Cyber Essentials Plus evidence export. The multi-tenant data architecture was certified to store data with no cross-authority data leakage. A public sector-specific onboarding track handled information security approval steps before live data connection, reducing the procurement timeline from 9 months to under 3.

Below The Crime: Crime Analytics SaaS That Hit £200K ARR by Solving Public Sector Procurement – solution

Results

Measurable Outcomes

ARR reached £200,000 within 18 months of launching the procurement-compliant billing infrastructure
Average procurement timeline reduced from 9 months to under 3 months
Pilot-to-paid conversion improved from 14% to 58% as procurement blockers were removed
Expanded to 12 police force subscribers, up from 2 during the pilot phase

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Below The Crime: Crime Analytics SaaS That Hit £200K ARR by Solving Public Sector Procurement | SaaS Development London