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SaaS Development for London Startups & Scale-Ups

We build SaaS products that scale. From your first MVP to a multi-tenant platform handling thousands of users, our London-based team has done it across every industry. No handholding needed — just solid engineering and honest advice.

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SaaS Development Built for London Ambition
150+
SaaS Products Built
98%
On-Time Delivery
10+
Years Experience
From £1,000
Starting Price

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PersoneticsBillkeeperMetekuAIDatwiseInnocapUnicorns ExchangeWeekinShafir Production Systems

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Our Services

Our Services

Custom SaaS Development

Multi-tenant architecture for data-heavy SaaS products — event sourcing, CQRS, and real-time data processing pipelines. We build the platforms that CTOs trust with their most demanding analytics, BI, and data workloads.

Web App Development

High-performance React and Next.js applications engineered for speed — server components, streaming SSR, and edge functions. For SaaS products where sub-second load times and search visibility directly impact revenue.

API Development

Schema-first GraphQL and REST API design for SaaS products with complex data models — cursor-based pagination, field-level permissions, rate limiting tiers, and webhook infrastructure that handles millions of deliveries.

Mobile App Development

React Native companion apps for data-intensive SaaS platforms — offline-capable sync engines, biometric authentication, and push notification systems that keep field users connected to your real-time data.

DevOps & Cloud

AWS-optimised infrastructure for SaaS at scale — ECS and EKS orchestration, RDS with read replicas, ElastiCache for hot data, CloudFront CDN, and cost optimisation that keeps your cloud bill proportional to your ARR.

Technical Consulting

SaaS architecture advisory for CTOs making foundational decisions — technology evaluation, scalability audits, build-vs-buy analysis, and data architecture reviews that prevent costly rewrites twelve months from now.

Figma to Code

SaaS dashboards are uniquely demanding — dense data layouts, interactive charts, real-time metrics, and multi-panel views that need to work flawlessly across every screen size. We specialise in turning complex Figma dashboard designs into production-ready React components.

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How We Work

How We Work

A systematic approach to building excellence.

1

Discovery & Scoping

We spend time understanding your business, your users, and the problem you are solving before writing a single line of code. This phase produces a clear scope, a realistic timeline, and no nasty surprises later.

2

Architecture & Planning

We design the technical architecture that fits your specific requirements — not a one-size-fits-all template. This includes data modelling, infrastructure planning, and identifying integration points.

3

Build & Iterate

Development happens in two-week sprints with regular demos. You see progress constantly and can steer the direction as your understanding of the product grows. No surprises at the end.

4

QA & Testing

Every feature goes through automated and manual testing before it ships. We write unit tests, integration tests, and run end-to-end testing so regressions get caught before your users do.

5

Launch & Handover

We manage your production deployment, monitor the first few days post-launch, and hand over documentation, runbooks, and credentials so your team can take ownership with confidence.

Case Studies

Case Studies

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InnoCap: Scaling MRR 3x by Rebuilding VC Fund Management as a Multi-Tenant SaaS
FinTech / Venture Capital

InnoCap: Scaling MRR 3x by Rebuilding VC Fund Management as a Multi-Tenant SaaS

From spreadsheet chaos to subscription SaaS with 3x MRR growth

MRR grew 3x within 9 months of the SaaS relaunch
Trial-to-paid conversion reached 38%, up from 11% with the previous sales-led model
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PriceZ: Turning a Free Price Comparison Tool Into a Subscription SaaS With Positive Unit Economics
Consumer Tech / eCommerce

PriceZ: Turning a Free Price Comparison Tool Into a Subscription SaaS With Positive Unit Economics

Free-to-paid conversion strategy that achieved positive LTV:CAC in month 4

Paid subscriber base reached 4,200 within 6 months of monetisation launch
Trial-to-paid conversion at 31% — exceeding consumer SaaS benchmarks
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DATwise: Multi-Tenant Data Analytics SaaS That Reduced Churn by 40% Through Smarter Onboarding
Data Analytics / B2B SaaS

DATwise: Multi-Tenant Data Analytics SaaS That Reduced Churn by 40% Through Smarter Onboarding

Churn dropped 40% after redesigning the first-run experience

Monthly churn reduced from 14% to 8.4% within two quarters
Trial activation rate (first insight within session 1) rose from 28% to 71%
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Ozzie: Building an AI Assistant SaaS With Usage-Based Billing That Aligned Cost to Customer Value
AI / Productivity SaaS

Ozzie: Building an AI Assistant SaaS With Usage-Based Billing That Aligned Cost to Customer Value

Usage-based billing model that grew NRR to 118%

Net Revenue Retention (NRR) grew to 118% within two quarters of the billing restructure
Enterprise ACV increased 70% after introducing annual committed-use contracts
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Quick: Office Booking SaaS That Scaled From 3 to 30 Locations Without Adding Engineering Headcount
PropTech / Workplace SaaS

Quick: Office Booking SaaS That Scaled From 3 to 30 Locations Without Adding Engineering Headcount

Tenant configuration model cut new-location setup from weeks to hours

New location setup time reduced from 2 weeks of engineering to under 4 hours
Scaled from 3 to 30 active tenant locations with no additional engineering hires
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Mabat Viewer: Migrating On-Premise Video Surveillance to SaaS With 90% Gross Margin
Security Tech / Video Surveillance

Mabat Viewer: Migrating On-Premise Video Surveillance to SaaS With 90% Gross Margin

Legacy on-prem product became a SaaS with 90% gross margin

Gross margin improved from 52% to 91% within 18 months of the SaaS transition
Annual recurring revenue (ARR) surpassed the previous perpetual licence revenue by month 14
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What Our Clients Say

We needed a team that could handle serious data architecture challenges, not just build CRUD apps. They designed a pipeline that processes over two million records daily and it has never missed a beat. The architecture decisions they made early on have proven incredibly sound as we have scaled. I would trust them with any data-intensive project.

David Hargreaves
CTO, Meridian Analytics

Our previous dashboard took 30 seconds to load with a full dataset. Their team rebuilt it to render in under two seconds, even with real-time data streaming in. The performance improvement transformed how our clients interact with the product. We went from constant complaints about speed to customers actually enjoying exploring their data.

Fatima Al-Said
Product Director, Reva Intelligence

What impressed me most was how seamlessly they integrated with our existing engineering team. Their code was clean, well-tested, and followed our conventions from day one. They didn't just deliver features — they raised the standard across the board. Two of my engineers told me they learned more in three months working alongside this team than in their previous year.

Oliver Crane
Engineering Manager, TrueMetric

From Our Blog

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Frequently Asked Questions

SaaS development costs vary considerably depending on scope, complexity, and how much of the architecture you already have in place. A basic MVP starts from £25,000–£40,000. A full-featured SaaS platform with billing, multi-tenancy, and integrations typically runs £60,000–£150,000+. We provide detailed estimates after a scoping session — there is no obligation to proceed.

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SaaS Development Company UK | London Agency · 150+ Built