The Challenge
What Keeper Was Facing
Keeper launched as a developer secrets management tool targeting individual developers and small teams. The product had strong technical reviews but weak conversion — individual plans at £9/month generated insufficient MRR to sustain growth. The market opportunity was clearly in enterprise teams where secrets management was a compliance requirement (SOC 2, ISO 27001), but the product lacked the audit logging, RBAC, and SSO integrations that procurement teams needed to approve a purchase.
The Solution
What We Built
We built an enterprise tier around the features that made compliance possible: immutable audit logs with SIEM export, role-based access control with approval workflows, SAML and OIDC SSO integration, and automated secret rotation schedules. The pricing model moved to per-seat annual contracts with a minimum seat commitment, enabling enterprise procurement. A compliance report generator allowed customers to produce evidence packs for audits directly from the product — making Keeper a core part of their SOC 2 process rather than an optional tool.
Results