The Challenge
What Mixmatch Color Was Facing
Mixmatch Color had built a colour matching and palette tool aimed at a broad consumer audience, but MRR was stagnant because the use case was too vague to drive habitual subscription usage. Free alternatives existed, and the value of a paid subscription was unclear to casual users. Churn was 28% monthly — users signed up, experimented once, and cancelled. The product needed to find a segment where colour accuracy was a professional necessity, not a hobby.
The Solution
What We Built
We worked with the product team to identify interior design professionals as the highest-retention cohort based on subscription cohort analytics. We rebuilt the product experience for professional use: manufacturer paint code lookup (Farrow and Ball, Dulux, Benjamin Moore), client-shareable mood boards with brand-controlled colour palettes, and a project folder system that accumulated value over time. The subscription tier was repositioned as a professional tool with annual billing, and a 7-day trial required a work email to qualify — filtering for professional intent from the start.
Results