The Challenge
What PriceZ Was Facing
PriceZ had 40,000 monthly active users on a free price comparison tool but zero revenue. Converting free users to paying subscribers required a paywall strategy that didn't alienate the existing audience, a billing integration that handled VAT across EU markets, and a clear premium feature set that justified the subscription. Churn modelling showed that users who set fewer than 3 price alerts in week 1 almost never converted.
The Solution
What We Built
We implemented a freemium SaaS model with Stripe Billing, setting alert limits that triggered upgrade prompts at natural friction points. A 14-day premium trial with no credit card required lifted trial starts by 60%. In-app onboarding guided new users to set their first 3 alerts within 5 minutes — the activation metric that predicted retention. Cohort analytics in the admin dashboard let the product team track which onboarding paths produced the lowest 30-day churn.
Results