The Challenge
What PurpleX Was Facing
PurpleX provided marketing attribution and analytics subscriptions to digital marketing agencies and in-house teams. Churn was persistently high at 19% monthly — not because the data was poor, but because customers could not easily translate the analytics into decisions or communicate the platform value to their own management. Renewal conversations were difficult because customers had no clear way to point to ROI from their PurpleX subscription.
The Solution
What We Built
We rebuilt the reporting layer around an ROI summary dashboard that surfaced the metrics customers needed to justify their subscription internally: attributed revenue, saved ad spend, and campaign efficiency gains — compared against the previous period and against industry benchmarks. Automated weekly email digests sent a plain-English performance summary to subscriber decision-makers, keeping the product visible even during weeks when power users were not logging in. A new customer success trigger fired when a dashboard had not been viewed in 14 days, prompting an outreach from the CS team.
Results